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YO FAIRS!

How it started

On 5 May 2026, everything changed.​​ I was mountain-biking when I had a near fatal accident that left me in critical condition, and I was put in an induced coma.

 

When I finally began to get better, I couldn't do the one thing I loved most - ride. ​At the point of initial recovery, I was stuck at home with too much time, and not enough to do.

 

I started messing around with designs, and making T-shirts for an inside joke between me and my friends. It wasn't going to be anything serious or important or so I thought!​ The more work  and time I put in, the more I began to realise this might go somewhere.​

 

What started as a way to pass time during my recovery became something much bigger - a brand. But not just any brand. A brand built from one of the hardest moments of my life. It's proof that setbacks don't have to be the end of the road - they can be the start of something bigger.

 

​So get back on your bike, chase your next goal, and most importantly - keep shredding. 

Ride Hard. Stay Fearless. Keep Shredding.

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